I have really battled with this for a long time. I was getting conflicting advice from experts and that made it difficult to decide.
The question is, "If I am building a business should I use my personal page or should I create a Business Page?"
If you have fought with this too then it is my goal to only share why this strategy will work for me but it doesn't mean it's right for everyone.
To FULLY understand my point of view on this you have to watch my most recent FB LIVE. Click the button below.
Here is what I didn't talk about in the video
A step by step guide to help you decide when it's time to use a Business Page
1. Do FB Live videos in your personal page consistently to help you find out who your target market is.
This was HUGE for me because not only did it give me confidence but it also let me know who was listening. It's really hard to tell when you see 30 views and no one has "Liked" or commented on your video. So I really worked hard at making videos that made it easy for people to feel comfortable to engage.
PRO TIP: Don't ever tell people to comment if they are interested in what you are selling. They won't. Most people don't like to be manipulated. This is obvious and does not work. HOWEVER... there are very subtle ways to help a person identify themselves as a prospect/lead. TRY THIS... Do a video that addresses a problem that your product solves. Don't talk about the product AND mention how good it feels to be living a life without that problem anymore. Then casually mention if anyone is interested on how you solved it just message you personally. That way they can reveal themselves anonymously and comfortably.
2. CREATE A BIZ PAGE
After your videos are getting at least 100 views then I think it's time to start moving those friends of yours over to a place where you can be more focused in your messages. Create a BIZ page that really highlights YOU and your personality. Not your product or the company who created it. There are a lot of great trainings out there that help with this. Message me if you want some 1 on 1 advice.
3. START INVITING YOUR FRIENDS
FB has a great feature where you can send a message to your friends and invite them to "LIKE" the page. This will help you better identify who your target market is. Even if those people are already customers of the product from someone else's business from the same company. After you have at least 500 people added to that group you will have a good idea by looking at the demographics.
4. BUY FB ADS
Take this one with a very small step at a time. I started with $10 and ran a 2 day "LIKES" ad. I chose a group that matched my demographic and made sure to exclude people who were already using my products. I also play with this regularly. I like to experiment to see what happens with different demographics.
5. DO A FB LIVE IMMEDIATELY with a Call to action.
The people who are "Liking" your page are going to see that video right away (FB wants to be #1 in online video marketing) and so getting their eyes on your video will be easy. Give them a task that will help them take the next step in the buying process. Request a sample, Attend your online presentation, Message you for help, etc etc.
That will have to be it for now.
OK. I know. I am leaving out a lot of major details but this is just a basic strategy.
POST YOUR QUESTIONS IN THE COMMENTS and I can give more info or go to the front page of this website and Request a 1 on 1 with me. Get on my calendar!
I hope this helps!
P.S. If you want some real in depth training from me and my amazing wife Angela and you are not afraid to invest in your education.
Check out our official Training Website at www.eddieandangelavilla.com.
Hope to see you there!
I have spent the last 3 years of my life trying to find value in my own experiences by sharing them consistently on social media. After my wife and I built our business using social media I set out to build another using only internet marketing. That's 2 businesses and all with the power of connect with people.
Here are a couple things that I have learned that really work for me.
In my honest opinion ANYONE CAN DO THIS!
#1. ALWAYS BE VULNERABLE
I make it a point to share where I learned what I know from. Mostly they come from very painful experiences in my life. This has not only helped me build a business online but it has also helped me see the value in my failures.
#2 Don't give in to the LIES that keep you from taking action
Most people actually think their struggles are unique and their skills are common. I can tell you (after coaching numerous other people) that this is absolutely the opposite of the truth. Once you take on the belief that your skills are unique and your struggles are common it gives you the responsibility to share either how you solved it or how you plan to solve it. Then you can empower others who struggle with the same things to join you on your journey. A GREAT reason to hit to "Like" or "Follow" button.
#3 Decide what you want to learn or accomplish and invite others to join you on your journey
You have to get good at telling your story. Telling it in a way that others can follow. (Don't believe for one second that your story isn't interesting. If you really want to know how to break down your story then message me. I can help you break it down very easily.
In this video below I get into more detail about this.
WAS THAT HELPFUL?
Let me know in the comments and please share it with your teams or on Facebook.
Want more help with learning how to engage people on social media and create a loyal following? Message me directly m.me/growwitheddie and ask for a FREE training on how to TELL YOUR STORY. You will love it!
Eddie Villa is a determined, uplifting, often obsessive and strong developing Network Marketing professional thanks to the success his wife Angela Villa had with dōTERRA. Meaning, it wasn't where he had originally thought his career in Property Management would lead him.